Sarah Kieffer excels in the digital-to-print culinary landscape, transforming her popular Vanilla Bean Baking blog into a national brand. She is the best-selling author of multiple cookbooks, including 100 Cookies, which put her on the map in the home baking world. Kieffer’s inventive recipes, most notably, the viral Pan-Banging Chocolate Chip Cookie, have been featured by The New York Times and the Today show. Her latest book, 100 Afternoon Sweets, helped bring “snacking cakes” into the vernacular, and provides approachable yet innovative baking techniques that reflect her Midwestern ease in the kitchen.