Target’s story continues to evolve, from pandemic heights to a three-year tumble to an impending CEO transition. The Minneapolis-based retail giant has been ceding market share to competitors and hasn’t extricated itself from the fallout of numerous diversity and identity missteps. Incoming CEO Michael Fiddelke, a career insider whose anointing prompted Wall Street to devalue shares, has laid out three goals: Reestablish Target as a merchandising authority, recapture the joy of shopping its stores, and use technology to buff operations speed and customer experience. Some say Target has lost some of its “Tar-ZHAY” magic. Fiddelke seems to understand. “Design is at the heart of everything we do,” he told TCB in a statement.