After graduating from Liberty University, point guard Justin Holland was back in College Park, Georgia, working as a recreation coordinator when he met 14-year-old football player Anthony Edwards. Young Ant had lost his mother and his grandmother to cancer, and his uncle thought Holland could teach his nephew basketball. Holland ended up training him from eight grade through his rookie year in the NBA, becoming his business manager along the way. Holland was instrumental in landing Ant's shoe deal with Adidas, his role as Kermit Wilts in Adam Sandler's Hustle, and his spot on Netflix's Starting Five. "My job is to identify projects and partners who are authentic to who he is," Holland says. "That's what resonates with an audience." The coming year portends more marketing deals — and maybe an NBA title.