In 2023, just before Spotify declined to renew the critically acclaimed podcast Heavyweight, Jonathan Goldstein thought he was in a good place. “I realized I’m finally doing what I’m best at,” he says. But after 57 episodes of helping people divest their emotional burdens, he had to make show-biz moves. It took a year of pitch meetings—“it was like a full-time job”—until he found a new home for his show (and his two full-time producers) at author Malcolm Gladwell’s Pushkin Industries. “At a different point in my life we might have gone the Patreon route,” he says, but managing the business side seemed like another full-time job. “I wanted to focus on doing what I’m best at.”