For 18 years, Joe Keeley was the nanny guy—founder/CEO of College Nannies & Tutors, a company he started while a student at University of St. Thomas and grew into a national franchise network. He’s transformed himself into a fintech leader as CEO of JustiFi, which provides fintech infrastructure to other financial software platforms, enabling payments, insurance, and other services. JustiFi expects to close 2024 at $1 billion in annualized payment processing volume with 50 clients. Even so, Keely sees JustiFi as the scrappy startup that aims to disrupt larger financial institutions that provide similar services. “We’ve built better tech. We can do this better, faster, and cheaper.”