The Prudden Co. brand is sleek, with a company goal to “do things differently,” using a culture-focused model. Launched in 2017 by Jessica Prudden and two support staff (with Peter Prudden joining in 2018), the company has secured a place in the Twin Cities’ luxury real estate market with listings such as an $11 million private island home on Lake Minnetonka, but “we take on a $1,000 condo rental with the same approach we would with a $10 million lake home,” Peter Prudden says. In 2023, the company is planning to add staff, each with a unique story that connects to consumers. “Going into this next year," Jessica Prudden says, "with more uncertainty, a lot more buyers are looking to lease.” The company also plans to expand into new development next year.

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