UCare—you’ve seen its TV ads—is a Minnesota insurer that works exclusively in the Medicare, Medicaid, and MNsure insurance markets, the third-largest such plan in the country. Founded as a demonstration project at the University of Minnesota medical school (later spun off from the U), its mission is serving people who have difficulty obtaining coverage/care. Marden-Resnik has a human resources background, which leads her to focus on culture and mission every day and has led to a 98% employee retention rate. 2024 will include growth into new markets (Kansas). “UCare is on a mission to become an antiracist workplace,” Marden-Resnik says. And it’s not just rhetoric; the company works from a practical foundation replete with internal checklists for leaders.

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