If you’re neither a Lynx diehard nor active on the streaming site Twitch, you probably don’t realize how thoroughly summer ’25 was owned by Courtney Williams and Natisha Hiedeman, the point guard tandem known as the StudBudz. Pink-haired besties Williams and Hiedeman began streaming in June, and by July their Twitch channel was racking up 300,000 views on a hilariously unofficial 72-hour WNBA All-Star weekend livestream (everybody from Caitlin Clark to DJ Diplo made candid cameos). The Budz pioneered an unmediated style of fan engagement, while their masc lesbian charisma shattered representational strictures around femininity in women’s sports. By the playoffs, they were being featured in Vogue, selling their own apparel on studbudz.net, and delighting thousands of pink-bewigged fans at Target Center.