Aveda, Tide, Herbal Essences, and Febreze are just a few of the household brands April Anslinger imprinted with her marketing expertise before joining Woodbury-based Self Esteem Brands, parent company of Anytime Fitness and four other portfolio brands. Since 2021, she’s been helping the company build up its marketing team, expand its digital presence, and raise its profile as a wellness company beyond the gym walls. Anytime is the fastest-growing franchise fitness chain in the world, with 5,200 locations. “It deserves an even stronger reputation than it has,” Anslinger says. “We’re really finding the voice of the brand.” Watch for the company to get louder about healthy living and forge high-profile partnerships, like its new one with Apple Fitness+.

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