2024 Notable Chief Marketing Officers

In our always-on world, chief marketing officers don’t get much rest. Not only are they responsible for shaping a company’s brand story and recognition, but they also must keep up with market trends and audience development and work across business units to establish a unified vision. Meet 12 notable marketing leaders in the Twin Cities who work in a wide variety of industries, from sports to technology to wealth management.

Methodology: The individuals featured did not pay to be included. Their profiles were drawn from nomination materials. This list is not comprehensive; it includes only people who were nominated and accepted after editorial review. To qualify for this list, individuals must have at least five years of experience in their field and have shown the ability to effect change in their roles or areas of practice.

To nominate other best-in-class executives in their fields, click here.

2024 Notable Chief Marketing Officers

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Ryan Barnett

Ryan Barnett

Executive vice president/CMO, Revenue Rocket Consulting Group
Ryan Barnett is a marketing thought leader and advisor to technology clients worldwide. Under his leadership, Revenue Rocket Consulting Group established a unique niche as an M&A firm focused on
Toni Dandrea

Toni Dandrea

President/partner/CMO, Media Bridge
In just 10 years, Toni Dandrea went from the first full-time hire at a startup Minneapolis ad agency called Media Bridge to president and CMO of what is now one
Liz Giel

Liz Giel

Co-founder/partner, The Coven
Liz Giel leads all marketing efforts to support member growth and expand franchising for The Coven, an inclusivity-focused co-working company based in St. Paul. Her track record demonstrates collaboration with
Mike Grahl

Mike Grahl

CMO, Minnesota Timberwolves & Lynx
The creative force behind some of the Minnesota Timberwolves’ most dynamic and innovative marketing campaigns in recent years is Mike Grahl. Since joining the Minneapolis-based organization in 2018, he’s worked
Melanie Hoffert

Melanie Hoffert

CMO, Saint Paul & Minnesota Foundation
With more than 20 years of marketing experience, Melanie Hoffert has guided the Saint Paul & Minnesota Foundation through times of change and transition over the past five years. Hoffert
Alisha Johnson

Alisha Johnson

Chief growth officer, Ideal Credit Union
Alisha Johnson is responsible for marketing, business intelligence, the contact center, branches, and the wealth advisors departments at Ideal Credit Union. With 35 years of experience as a marketer in
Sean Kellenberger

Sean Kellenberger

Head of brand, marketing, and digital solutions, RBC Wealth Management
At RBC Wealth Management in Minneapolis, Sean Kellenberger oversees a team of 40 professionals who create campaigns and digital solutions to drive client engagement and help the firm’s 2,200 financial
Cree Larson

Cree Larson

Senior director of marketing and growth, TurnSignl
Cree Larson has overseen a monumental increase in users for TurnSignl, the on-demand legal advice app for drivers, surging from less than 200 to 58,000. She also played a pivotal
Christine Marvin

Christine Marvin

Chief marketing and experience officer, Marvin
Christine Marvin is the chief marketing and experience officer and a fourth-generation leader of family-owned and -led Marvin, a manufacturer of windows and doors. She leads by cultivating high-performing marketing
Kevin Morgan

Kevin Morgan

CMO, Clearfield
Kevin Morgan brings expertise and energy to Clearfield, the fiber connectivity and management supplier, which delivers high-speed broadband nationwide, including in rural areas. He joined the Minneapolis-based company eight years
Anna Picchetti

Anna Picchetti

Vice president of marketing and strategy, Uponor North America
Anna Picchetti joined Uponor North America with 20 years of experience in marketing and operations across industrial, technology, and medical device industries. She oversees channel marketing, portfolio, analytics, sustainability, segment,
Karen Spaeth

Karen Spaeth

CMO, Starkey
Karen Spaeth stepped into the role of chief marketing officer last year, just months before Starkey’s biggest product launch: the Genesis AI hearing aid. Now a bestselling product, patients ask for