Tricia Eiswald joined BWBR in 2019 and stepped up to the plate in 2020 when the world was disrupted by Covid, helping staff navigate challenging days and emerge stronger by redoubling commitments to equity and workplace flexibility. As a result, she was named principal in 2021 and promoted to the board of directors last year. Over the past two years, staff size at the St. Paul-based company has increased by 30%. Despite a tight labor market, her team has been able to hire top-notch talent who have proven to be a great fit in the organization. Her personal mantra: “Make sure everyone feels valued, appreciated, and respected.”