At RBC Wealth Management in Minneapolis, Sean Kellenberger oversees a team of 40 professionals who create campaigns and digital solutions to drive client engagement and help the firm’s 2,200 financial advisors grow their businesses. Under Kellenberger, the marketing department has built a brand with streamlined processes. In 2023, he led the signing of a four-year sponsorship between RBC Wealth Management and Major League Soccer, a move designed to connect with the next generation of investors. In its first year as the exclusive wealth management partner of the MLS, RBC reached more than 3.3 million in-stadium fans and 224 million viewers watching through Apple TV. Along with on-field digital signage, TV commercials, and millions of views through digital assets, RBC has seen a 263% increase in brand awareness through the partnership.