Renee Kraft is the head of the Target Corp. trademark group. She and her team have launched more than 40 new in-house brands for the Minneapolis-based retailer, including All In Motion, Cat & Jack, Good & Gather, and A New Day. Ten of those brands individually generate more than $1 billion in revenue for Target each year. Over the last two years, Kraft has worked with Congress and IP counsel from other Fortune 500 companies to update U.S. trademark laws. With Target’s support, Kraft led the call for these changes, resulting in the passage of the Trademark Modernization Act in 2021. Kraft also sets aside time to teach the next generation of IP practitioners at Mitchell Hamline School of Law, where she is a supervising attorney and adjunct professor in the school’s IP Law Clinic.