Rebekah Gustin’s leadership style, focusing on collaboration, accountability, and clarity at Bold Orange, has been an important part of the Minneapolis-based agency’s growth, with the company retaining 100% of its top 15 clients in the past 12 to 18 months. She oversees all client relationships, setting the vision on how the agency delivers value and results. Gustin is also known to bring structure and clarity to complex brand challenges. Her work elevates brands across industries, with multi-channel programs that are creative while aligning with business goals. “Her optimism for our business is contagious—her presence in a room helps people elevate ideas, collaborate in new ways, and inspire confidence in the path forward,” says Julia Testa, senior vice president of strategy and analytics.