The creative force behind some of the Minnesota Timberwolves’ most dynamic and innovative marketing campaigns in recent years is Mike Grahl. Since joining the Minneapolis-based organization in 2018, he’s worked to increase brand loyalty, grow a more diverse fan base, and strengthen the teams’ e-commerce presence. In 2023, he was instrumental in signing sportswear retail partner Fanatics, which resulted in year-over-year retail growth of 150%. He was also behind the popular contract extension campaigns for Anthony Edwards and Naz Reid, and the Timberwolves 2023 City Edition campaign, which featured a jersey unveil with rapper Yung Gravy on Lake Minnetonka. His work has garnered multiple accolades for the marketing department, including an Upper Midwest Regional Emmy for Lindsay Whalen’s jersey retirement and the NBA’s Digital Innovator Award.