With more than 20 years of marketing experience, Melanie Hoffert has guided the Saint Paul & Minnesota Foundation through times of change and transition over the past five years. Hoffert and her team oversee the foundation’s digital strategy, content strategy, website, SEO, SEM, social media, external media relationships, and sponsorships. She continuously invests in her team through initiatives such as establishing a brand-new website and the first-ever digital dashboard to track and measure marketing and communications progress. This has resulted in year-over-year growth across all the organization’s channels. Hoffert is also on the team behind the foundation’s Facing Race Awards, which earned a Regional Emmy nomination. She co-hosts the Foundation’s podcast, I So Appreciate You!, which highlights local leaders and their community impact.