As chief experience officer, Megan Effertz leverages her 20 years of industry experience to lead sales strategy, marketing, culture, and compliance at Blaine-based Village Bank. Since joining the bank in 2018, Effertz has created a number of consumer and business marketing campaigns, spearheaded creative trainings, and led the remote policy initiative that allowed Village Bank employees to go remote in 48 hours at the start of the pandemic. Prior to joining Village Bank, Effertz held executive leadership roles at Minnesota Business, Agency 128, Imagine Print Solutions, and Archway Marketing Services, developing strategies to benefit clients and increase revenue.