Liz Giel leads all marketing efforts to support member growth and expand franchising for The Coven, an inclusivity-focused co-working company based in St. Paul. Her track record demonstrates collaboration with diverse teams to plan, activate, and evaluate effective marketing programs, with an ability to pivot when circumstances demand it, such as during the pandemic and the 2020 racial uprising. Co-founders tout Giel’s rare blend of creativity and strategic thinking, which has helped The Coven grow from two to five locations in the Twin Cities and Wisconsin over the course of a year. Thanks in large part to her efforts, The Coven achieved 20% year-over-year sales growth in 2023. Giel has also grown The Coven’s brand awareness and engagement, with more than 20,000 followers and subscribers. Online subscribers increased 96% year-over-year and active membership jumped 53% during the same period. Giel has also spearheaded more than a dozen studies designed to help organizations create more inclusive work environments.