Kelli Williams successfully stabilized The BrandLab during a period of organizational instability, ensuring long-term sustainability for the Minneapolis-based nonprofit, which works with marketing and advertising firms to create equitable environments and grow young talent. She reimagined The BrandLab’s structure, streamlining programs, which resulted in a 40% rise in participation and 97% of interns reporting boosted career confidence. Williams also developed a new partnership pricing model, driving 20% year-over-year revenue growth, while expanding collaborations with schools, community organizations, and corporate leaders to provide BIPOC youth with career resources. She also strengthened corporate partnerships and fostered mentorship and career pathways for BIPOC youth, leading to more intern-to-hire transitions across corporate partnerships.