As founder and president of Waconia-based JLLB Media, Juan Llerena has played a pivotal role in supporting local businesses, particularly those led by diverse entrepreneurs. JLLB has helped numerous small businesses navigate the complexities of marketing and business strategy, resulting in increased visibility and growth. A native of Peru, his accomplishments include the establishment of the Vamos! Scholarship, which provides financial assistance to Latino high school graduates from Carver County to pursue higher education. In 2023, Llerena founded Vamos! Entrepreneur as a platform to provide business owners with the knowledge and tools to succeed, fostering an environment of collaboration and growth. As a mentor volunteer at the Metropolitan Economic Development Association, he works with young entrepreneurs, guiding them to realize their business potential and goals.