In her four years with Media Bridge, Jessica Westberg has become an “indispensable rock and visionary HR leader,” says Lauren Young, president of MB Activate, the division of the Minneapolis-based advertising agency focused on experiential marketing and brand activation. Westberg has tangibly impacted work culture: Her team provides homemade lunches to all employees every Thursday. “In a world where food scarcity is a real concern, this initiative provides fundamental support” and a morale boost, Young says. In addition, Westberg “never hesitates to jump in when anyone needs her, whether it’s a major professional crisis, a small personal issue, or offering her time in the community. Her unwavering reliability and compassionate leadership define the positive ethos of Media Bridge.”