Jennifer McNeil

Jennifer McNeil

Executive director of marketing and communications, Dunwoody College of Technology

Description

Jennifer McNeil has been a driving force for Dunwoody College of Technology, where her leadership has changed how the Minneapolis-based institution communicates. She launched a full Dunwoody rebrand, modernizing the college’s identity while laying the foundation for future growth. McNeil led a website redesign in 2019 that boosted SEO performance and expanded the college’s digital reach through its strategy with social media and student blogs. She transformed video storytelling and increased brand awareness by bringing on new partnerships in videography and public relations. And her efforts appear to have paid off, with the school’s enrollment growing by more than 40% during her tenure.