Janelle Lynch has made an impact at Genesis10 by unifying internal teams, leading with clarity and creativity, and bringing the brand together. She serves as an executive sponsor for both the St. Paul company’s DEI ERG and its Parents and Caregivers ERG and has earned the agency’s Women’s Spotlight Award three years in a row. “Janelle is one of those people who makes a big impact without needing to be in the spotlight,” a Genesis10 executive says. “She leads with clarity, creativity, and calm.” Lynch brings the same leadership to the community by serving on the Eastview Lightning Volleyball board, a girls’ volleyball nonprofit.