Dan O’Rourke has contributed to Lunds & Byerlys by pulling off many cross-functional successes. For one, he led the creation of L&B Extras, a loyalty program with more than 300,000 active members. He also redefined the Edina-based company’s merchandising standards, from in-store signage to private-label rollouts, and has implemented new digital-first experiences, including an overhauled e-commerce platform. O’Rourke also manages agency relationships, which have included successful brand campaigns and the development of a rich library of photo and video content. And he has established a retail media network that is poised to create new revenue streams to better support vendor partners.