Cree Larson has overseen a monumental increase in users for TurnSignl, the on-demand legal advice app for drivers, surging from less than 200 to 58,000. She also played a pivotal role in orchestrating campaigns that facilitated the Minneapolis-based startup’s nationwide expansion, resulting in a robust network of 400 attorneys in all 50 states. Beyond the numbers, Larson’s leadership has garnered widespread recognition for TurnSignl, with feature articles in more than 140 news and media publications, including outlets like NBC, MSNBC, Fox News, and PBS NewsHour. Her peers say Larson is defined by her tenacity, creativity, and empathy, approaching challenges with a solutions-oriented mindset. “Her ability to cultivate a culture of innovation and collaboration has been pivotal in fostering TurnSignl’s growth and success,” says Mychal Frelix, company COO.