Leading Allina Health’s marketing and communications, Blake Long has advanced the Minneapolis-based health system’s brand. His projects include a partnership with Minnesota United Football Club; a multi-year partnership integrating brand permutation, employee engagement, and community focus; Allina Health’s front-of-jersey sponsorship of the Minnesota Aurora; and Allina’s All Together Better magazine and Health, Set, Go e-newsletter. Long’s relationship-driven leadership has created a people-centered environment and established a newsroom that produces videos featuring patients, care teams, and more, shared across different platforms.