Alisha Johnson is responsible for marketing, business intelligence, the contact center, branches, and the wealth advisors departments at Ideal Credit Union. With 35 years of experience as a marketer in the financial services industry, she leads the integration of AI and new digital marketing approaches to the credit union’s membership. This includes the recently launched Ideal’s Digital Assistant, an AI-powered member services assistant that can answer the phone, direct calls, and complete transactions. Despite many financial institutions struggling with deposit growth, Johnson’s marketing team has helped the Woodbury credit union make data-driven decisions that improve member engagement, mitigate risks, and drive business growth. With her eye for innovation, Ideal reached a milestone of $1.1 billion in assets this year and was ranked the No. 1 credit union in Minnesota by Forbes.