What makes Bold Orange stand out among local agencies? Its focus on customer experience (CX). Margaret Murphy launched Bold Orange in 2017 after serving as president and CEO of Minneapolis-based Olson (now Phaedon). Her agency’s clients include Citibank, eBay, and Intuit. Brands see CX “as the new competitive battlefield,” Murphy says. That requires a broader, more direct approach to reaching and keeping customers, beyond standard marketing tactics. In August, Bold Orange convened the first CX Midwest Summit in Minneapolis, which attracted more than 75 brands nationwide.

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