Jordan Obinger has owned and operated Edition Studios for 10 years. The Minneapolis-based creative agency manages more than 80 clients annually across branding, design, and digital marketing, and Obinger’s focus on hiring local talent has helped grow the Minnesota creative community. He has also grown the company’s national client base. In the past year, for instance, Obinger helped lead a rebrand of the RISE sky-lantern festival in the Mojave Desert, applying direction across visual identity, digital presence, and content. This led to significant growth in audience engagement. By working closely with clients, Obinger ensures he understands their identity, goals, and audience.