Writing Your Way In
Though it’s just one part of the application process, essays are important to MBA admissions directors. Most local MBA program directors and admissions committees read essays several times and discuss the merits of each. Some schools weight the essays similarly to GMAT scores, GPAs, and in-person interviews, while others simply disregard the entire application if the essay doesn’t meet its criteria.
The gold standard is an essay that shows you understand a school’s program, demonstrates your career trajectory and why you need an MBA, and uses succinct language that lets your personality shine through. Sound daunting? We’ve put together a handy do’s and don’ts list to help you write an essay that gets you in.