Franchiser of gyms for people 50 years and older.
15 employees in two locations (Edina and Bloomington); founded in 2009
Suzy Boerboom, co-owner:
How’s Business? As membership grows, our revenues continue to climb at a rate of up to 20 percent in some months.
Biggest Challenge: When most people think of gyms, they picture loud music, a lot of spandex, overwhelming space and equipment. Shifting that mindset has been a hurdle. We offer a welcoming atmosphere, low-impact strength and aerobic equipment, and customized workouts guided by specially trained fitness coaches.
A Recent Win: Welcyon launched a marketing blitz for the month of January. We increased our advertising, which included a direct mail piece and our first billboard. This visibility has led to more members and an increase in our brand awareness.
What’s Coming Up? We are actively marketing our Welcyon franchise opportunity and meeting with potential franchisees. [We are] in the process of opening a franchise in Sioux Falls, South Dakota. Increasing membership at our clubs is still a priority, as well as delivering world-class customer service.
Proudest Moment: I’m personally proud of the difference Welcyon is making in the quality of people’s lives: increasing energy, function, and overall happiness.