Best Countertrend

Best Countertrend

Digital dominates the media world, and rightly so. But there also are innumerable artisans who are creating fun, beautiful works that blend art and commerce—and that are produced with hand-propelled machines that in many cases were made decades ago. They include firms such as Studio on Fire and Lunalux that are using old letterpress machines (“iron beasts,” as Studio on Fire calls them—that’s one of the company’s presses on the right) to create stylish, retro-modern marketing materials, business cards, and event invitations; and dozens of screenprinters designing and hand-producing posters and art prints. (We should also mention companies making vinyl LPs.) These firms and folks aren’t Luddites; they use computers to promote their work and sell their wares. But they do prove that you don’t need to be digital to be cutting edge.