Selling on Amazon is easy. Maximizing your ROI is not. Here are 4 main reasons you need agency expertise for your Amazon presence in 2022.
Amazon sales have increased by over 200% since March 2020. The good news is the same as the bad news: anyone can sell almost anything on Amazon. And if you’re trying to go it alone without an agency partner or a robust in-house team, there’s a good chance you’re leaving money on the table.
At Rocket55, we’ve worked with a lot of companies who are establishing, growing, or optimizing their Amazon revenue. This has allowed us to dramatically scale our Amazon expertise over the last decade, while also gaining insight into where companies go wrong and how to avoid pitfalls, both common and unexpected.
All companies who are serious about Amazon work should consider partnering with a third-party agency for these four reasons:
Maximizing Your Amazon Advertising ROI
There are plenty of partners who will say they can manage your Amazon campaigns, but those who can truly maximize your company’s ROI are much harder to find.
Running a successful Amazon campaign—or a robust enterprise-level campaign ad plan—isn’t as simple as listing your products and checking in from time to time. Successful campaigns are driven by dedicated analysis, on a daily and weekly basis, of the data that propels you forward. This doesn’t happen overnight, and it’s unlikely something your internal team can pull off on their own.
Ensure Your Place in Amazon Search Results
You might not think of Amazon as a search engine, but it’s become one of the largest search engines in the world, with many consumers beginning their product searches directly in the Amazon search bar.
Because it’s a search engine, you need a keyword strategy to get your products in front of users at the right time and right place to drive sales. Product listing optimization, A+ product content, and the right prices are the key way to deliver a return on your investment.
Staying Focused on the Amazon Algorithm & Details
The best Amazon agencies have ecommerce strategists who’ve worked for Amazon in the past and know its inner workings—and that’s something we can say about our Amazon team at Rocket55.
You need specialists who are intimately familiar with how Amazon’s algorithm works, from the key factors that affect your presence to the special sauce behind it – all while staying informed of platform updates, policy changes, and the next beta programs.
An Amazon team needs to be focused on simplifying the complexity of the platform, so that you can focus on net growth and sales—which is something that requires a third-party agency or a major in-house team focused on Amazon at your company. And if you’re anything like a lot of the companies we work with, that’s not a team you can afford or prioritize as in-house hires right now.
Taking Control of Your Brand Growth
It’s not possible to have a defined Amazon strategy without a complete digital strategy. You need experienced strategists who are subject matter experts in not just Amazon, but also website development, Google advertising, every social media platform, search engine optimization, and marketing automation.
Amazon isn’t just a sales channel, it should be part of your overall holistic content strategy. A strong digital partner can help you understand where Amazon fits in your overall ecommerce and digital marketing ecosystem.
Hire Your Amazon Agency Today
If you’re ready to be successful on Amazon, the experts at can help you develop a successful Amazon strategy that will help improve your bottom line. Call (612) 315-2399 to find out more.