Virus Diaries

Speech-Language Pathologist Used Furlough to Launch Wellness Startup

Alison Weinlaeder launched Cardiomelon, a St. Paul-based fitness subscription platform that pairs cognitive and physical exercises, in April as a way to help herself and her former patients.

When the Cookie Business Crumbled, This Entrepreneur Helped Frontline Workers

Minneapolis-based Thumbs Cookies organized an effort that has provided snacks to more than 10,000 health care workers on the frontlines of the Covid-19 crisis. It's also keeping small food producers in business.

Continuing Child Care in a Pandemic

From helping parents working from home with little ones to caring for essential workers' kids, Natalie Standridge, founder and CEO of Casa de Corazón, remains committed to helping families.

BoldOrange Launches Gift Card Program to Aid Nonprofits

With charitable donations down due to Covid-19, the Minneapolis communications agency got GiftCardAid.com up and running in three weeks.

Handsome Cycles Pedals Into Record Sales

The Minneapolis-based bicycle manufacturer has swapped test rides for video consultations.

‘Micro Wedding’ Trend Gains Appeal in Pandemic

With large-scale gatherings off the table for the foreseeable future, Gretchen Culver, founder and owner of Rocket Science Events, launches Minne Weddings to help couples keep tying the knot.

From Branded Merchandise to Face Shields

Imprint Engine went from providing marketing solutions to personal protective equipment. Partner Zach Sussman discusses the logistical challenges a pandemic presents.

A Hands-On Craft School Stays in Touch Online

] North House Folk School in Grand Marais adds content creation to its list of skills.

YogaFit Finds a Way to Attract New Clients While Studios Are Closed

Minneapolis franchise owner Ashok Dhariwal on the quick pivot that’s keeping many yoga instructors on the payroll.

Bridgewater Bank Helps Toss a Lifeline to Small Businesses

With the Payroll Protection Program sending small businesses across the state to the bank, chief operating officer Mary Jayne Crocker explains how Bridgewater continues safely serving clients.

Groomer Fights for the Right to Trim Your Shaggy Dog

Pet groomers are considered non-essential in Minnesota, but Bubbly Paws says it has a plan to make grooming safe, at a distance.

Crisis Proves Out Omnia Fishing’s Digital Strategy

The Minneapolis e-commerce startup is projecting $1 million in revenue for 2020, up from $200,000 last year.

Amma Parenting Helps Quell New Parent Fears During Pandemic

The Edina-based pregnancy and infant education center pivots to online resources knowing parents need support now more than ever.

Kerfoot Canopy: Eyes on the Horizon

While the zip lines remain out of commission during the stay-at-home order, Kerfoot Canopy owner Lee Kerfoot is using the time to plan for adventures after the pandemic passes.

Unleashed Hounds & Hops Is Keeping Their Dog in the Fight

The Minneapolis indoor dog park, bar, and restaurant was only open for six weeks before the pandemic, but owner Sam Carter says they plan to come back stronger than ever.

Via’s Vintage Operates Via Online

The Twin Cities staple vintage store closes the storefront in shutdown, but owner keeps it operational online.

How Soona Operates Without a Studio

Co-founder Liz Giorgi pivots to remote video shoots and ramps up online customer service.

Princeton Farmer and Entrepreneur Sows New Revenue Streams

The owner of Iron Shoe Farm turns to direct-to-consumer sales to ride out the pandemic.

HOM Furniture’s CEO On How Mid-Sized Retailers Survive Covid-19

Rod Johansen talks store opening delays, supply chain challenges, and why local companies with more than 500 employees get stuck in the middle.

Norseman Distillery Production Manager Swaps Cocktails for Hand Sanitizer

With a team of just five, the Minneapolis-based spirits distillery and cocktail room is churning out cocktail kits and hand sanitizer.

Event Planner Amy Zaroff Finds New Ways to Connect

Her entire calendar of corporate and social events has been wiped out through May, but the owner of Amy Zaroff Events + Design believes we’ll gather again, and offers advice on what to do now.

Mischief Toy Store Halts ‘Quarantine Care Packages’

After offering curbside pickup and quarantine care packages, Mischief’s co-owner Dan Marshall closes shop following the governor’s stay-at-home order.

In Troubling Times, Candyland Offers Something Sweet

Candyland president Brenda Lamb uses delivery and curbside pickup to continue selling sweets.

Refining Social Media Messaging in a Time of Social Distancing

As governments around the country issue stay-at-home orders, BK&Co. Founder Betsey Kershaw helps clients communicate through the crisis.

How a Restaurant Design Firm Moves Forward While Everyone’s Closed

Shea Inc.'s Tanya Spaulding on ripple effects for the restaurant industry.

Specialty Dental Practice Pivots to Telemedicine During Coronavirus Closure

Dental practices have ground to an abrupt halt due to Covid-19. Dr. Cory Herman and his partners made a quick switch to serve patients from afar.

Salons Can’t Offer Takeout. Juut Salon Spa Owner David Wagner on Industry Impact

How "high touch" businesses like salons and spas will endure a prolonged closure.

Train Your Dog While Working From Home

Kori Bevis, owner of Tails Up Dog Training, refocuses her business as she stops group classes.

DIY: Projects in Person’s Social Distancing Solution

Founder and CEO Jill Miller finds creative solutions for a business centered around in-person contact.

Increased Tech Needs Keep Device Pitstop Open

More people working and learning from home means a rush on equipment orders and repair requests. How this Maple Grove shop is meeting demand and keeping employees safe.

Continuing to Pay Employees is Allies Deli & Catering’s Priority

Scott Robinson on keeping the institution of Allies open while Downtown turns into ghost town.