On Winning in the "Chicks" Division
When I was in my 20s, I can remember studying sports stats so I could function at lunch. In contrast, when I was in my 30s, head of the Green Giant business and participating in a focus group, there was a group of women from the ad agency, a bunch of women from my team, and one of my team leaders who was a guy. He turned to me and said, ‘Oh, my God, this is the very first time I’ve been in an entire conversation about shoe shopping.’ The thing that makes the glass ceiling real is not that people are actively prejudiced against women or other groups. Rather, it’s not generally understood how excluded some women can be from a culture. The Green Giant culture years ago was a fishing culture. All the guys would go on a three-day fishing trip once a year. And you get to go no matter what. The Pillsbury culture was a golf culture. On Friday afternoon, all the guys went to play golf. That doesn’t necessarily feel like a bad thing. There’s nothing evil about it. But what it means is that some of the relationships that make business more comfortable, that make you think more highly of someone, don’t necessarily happen in meetings where you’re showing great results. Also, people—women and men—go where they are appreciated. They end up getting out of places where they have to make huge compromises to who they are personally.
—S. A. W. |
May 2008 | by Sven Wehrwein
"Similar experiences happen to everyone. It's about whether you stop to pick up the lessons," says Marti Morfitt, former CEO of Eden Prairie-based CNS.



