Southdale Center next month will open a 7,000-square-foot Parsons Xtreme Golf store.
The boutique golf equipment store will feature two golf club fitting bays for one-on-one fittings. Golf simulators and a putting green will aid the fitting process. The store also will have a lounge and a retail area with a full range of PXG clubs, apparel, and accessories.
It will be Southdale Center’s only golf equipment store, said Judy Tullius, general manager of Southdale Center.
“One of the things that we are striving for here at Southdale is to bring first-to-market type retailers to the mall, and PXG is first to this market, so we’re pretty excited about that,” she said.
The new PXG shop takes the place of The Limited women’s clothing store. The space’s previous setup was demolished and rebuilt with a new design, Tullius said.
“We are evolving. We are going from pure retail to mixed use,” Tullius said, adding that the PXG store “provides both retail and experience. They do have a full line of clothing, and they also have the fittings and the equipment.”
The store is located between Macy’s and the dining pavilion entrance. An exterior entrance to the PXG store was added during construction, Tullius said.
PXG has a 35,000-square-foot world headquarters in Scottsdale, Arizona. Billionaire and entrepreneur Bob Parsons founded PXG in 2014.
“As PXG continues to grow its retail footprint to deliver our curated retail and club fitting experience to shoppers, we are looking to partner with properties that reflect our commitment to excellence,” Parsons said in a statement. “There is no better place than Southdale Center for our Minneapolis location.”
The Edina store will be PXG’s largest satellite location. PXG currently has stores in Chicago, Seattle, Atlanta, and Scottsdale. PXG sells in nearly 50 countries.
Indianapolis-based Simon Property Group, the largest mall operator in the country, owns Southdale Center. (The Atlanta PXG store is also located in a mall owned by Simon Property Groups.)
The nation’s first indoor shopping mall, Southdale Center faces the highest vacancy rate among regional shopping centers in the Twin Cities. In an age of ecommerce, malls and retailers are wrestling with how to bring shoppers to brick-and-mortar stores.
Meanwhile, last month, Life Time Inc. opened a 204,000-square-foot location at Southdale. The new site features a resort, indoor soccer fields, coworking space, spa, and cafe. It’s a new direction for Southdale Center, whose previous anchor tenants have included JCPenney, Dayton’s, and Donaldson’s.
One Southdale Place, a luxury apartment complex across from Southdale Center, had its grand opening in 2015. Shake Shack and Homewood Suites came to the mall in 2018. The only Restoration Hardware in Minnesota opened in September 2019.
Other scheduled openings at Southdale Center in 2020 include Minneapolis-based Rustica Bakery and California-based salon chain Drybar.