By the end of the year, Comcast Corp. aims to nearly double its network of Xfinity-branded retail stores in the Twin Cities.
On Monday, Comcast announced that it's spending $1.5 million to open six new Xfinity stores in the Twin Cities metro. That will bring the total number of stores in the Twin Cities metro to 14.
The company already opened two of those new stores in Coon Rapids and Brooklyn Center around Christmas. Comcast will open the four remaining stores in Maple Grove, Blaine, Vadnais Heights, and West St. Paul. Xfinity is Comcast’s brand for internet and phone service.
Unsurprisingly, Xfinity’s newest stores lean heavily into the “experiential” retail trend. Similar to Apple stores, Xfinity’s stores feature hands-on displays that allow customers to try out new devices and services. Since 2015, the internet provider has built or revamped more than 400 stores, Comcast officials said in a news release.
The new Twin Cities stores will span between 1,800 and 2,200 square feet.
Comcast currently operates Xfinity stores in Brooklyn Park, Eagan, Minnetonka, Richfield, Roseville, St. Louis Park, St. Paul, and Woodbury. Outside of the Twin Cities, the company also has a service center in New Ulm.
Earlier this month, Comcast reached a $1.14 million settlement agreement with the state of Minnesota for allegedly misrepresenting costs.