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Former Best Buy Exec Mike Mikan Joins BrightHealth

His appointment is part of a leadership restructuring aimed at accommodating the health insurance startup’s growth.

Former Best Buy Exec Mike Mikan Joins BrightHealth

Minneapolis-based health insurance startup Bright Health is updating its leadership structure. The company is bringing in Best Buy veteran Mike Mikan to serve as vice chairman and president and head the company alongside CEO Bob Sheehy.

“Mike is a transformational leader in healthcare and consumer-facing businesses, with a proven track record of strategic agility, financial discipline and operational execution at scale,” Sheehy said in a press release. “Together, [we will] take Bright Health forward to create a national integrated healthcare platform and realize our vision of becoming a leading consumer brand in the next decade.”

Mikan most recently served as chairman and CEO of Minneapolis-based venture capital firm Shot-Rock Capital LLC. Prior roles include interim CEO at Best Buy, as well as executive VP and chief financial officer for UnitedHealth Group.

He’s currently a director for AutoNation Inc., and a trustee of Princeton Private Investments Access Fund and Ellington Income Opportunities Fund.

Meanwhile, Bright Health has established a consumer, product, and technology team. The new team will be led by Bright Health chief technology officer Brian Gambs, chief product officer Jon Porter, and chief consumer officer Ali Wing.

“The collaboration between Brian, Jon and Ali will be essential to achieving our mission to make healthcare right, together,” said Mikan. “As we scale, this team will be responsible for continuing to integrate our product and technology initiatives into a superior consumer healthcare experience.”

The leadership changes come just over a month after Bright Health announced plans to expand its product portfolio and expand its geographic reach into 13 new markets across seven states in 2020. The growth will bring Bright Health’s footprint to a total of 22 markets in 12 states.

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