Got an idea for a fintech application? Join the crowd. As consumers increasingly expect everything to be digital—banking and financial management included—the field of companies creating new fintech products is ballooning rapidly.
But Minneapolis-based startup ClickSWITCH found a way to stand out from the crowd in 2014. It developed a simplified process for switching financial institutions by easily moving over automated payments and direct deposits, and it began selling the product to other fintechs and financial institutions—a feat that helped the company land a partnership with T-Mobile in April.
But the secret to success goes beyond the product, ClickSWITCH CEO Cale Johnston says. Here, he shares ClickSWITCH’s top tips for landing big clients in an overcrowded industry (edited for length and clarity):