Sports data firm Sportradar has acquired Spain-based betting and gaming omnichannel platform Optima.
Sportradar, which is based in Switzerland but runs its U.S. operations out of Minneapolis, has been building out its market presence with other acquisitions and a bevy of strategic partnerships, including a recent agreement with TV provider Dish. Sportradar has also partnered with Major League Baseball and NASCAR, along with other tech platforms like SportsGrid.
The company will now bring its “one-stop shop” offering to betting and gaming businesses across the world in both established and emerging markets.
“This acquisition puts us in prime position to achieve our aim of becoming the world’s leading supplier of modular turnkey betting services and solutions,” said Sportrader CEO Carsten Koerl in a press release. “And having a 360-degree product portfolio is a key part of our future growth strategy.”
The acquisition also expands Optima’s focus area beyond gaming and betting transaction software.
“Joining Sportradar is the next natural step in the achievement of our company vision,” said Optima CEO Jacob Lopez in the release. “There are numerous and evident product synergies between the two companies and it really is the perfect fit [for delivering an optimal] solution for sports betting and e-gaming operators around the world.”