A few weeks ago, I was spending an evening working out of my favorite local coffee shop when I overheard the most interesting conversation between an elderly couple and two gentlemen who seemed to be assisting with the couple’s future financial goals.
As soon as they sat down, the elderly gentleman asked the two men for a business card. One of the men, probably in his mid-30s, wasn’t carrying a business card and oh boy, did he hear about it for the next 10 minutes. “How do you expect people to know about your business without a business card?” asked the elder man. “Google,” said the financial planner. The poor guy then spent another 10 minutes hearing about the importance of face-to-face relationships.
There are about 16 business cards sitting at the bottom of my purse. Am I actually going to keep the business cards? Probably not. However, I will use those business cards in ways that I would not have used them 10 years ago.
How we communicate in today’s world is ever-changing, and so should the way you approach growing your network and the people who are in your network.
About the author:
Kim Fischer works at CWT Meetings & Events on the Venue Sourcing team. Kim has worked in the hospitality/events industry for over 20 years in a variety of roles, the majority of which has been in catering/sales for hotels. She loves being involved with ILEA, as it pushes her to learn about numerous event industry topics and meet the most amazing event professionals. She is the current director of membership for ILEA MSP and the incoming vice president of Membership.
The International Live Events Association (ILEA) represents and supports more than 5,000 members globally - event professionals who do business together, share knowledge, nurture talent and progress the live events industry. For more information on how an ILEA professional can help you with your event, please contact firstname.lastname@example.org.