After 76 years in business, St. Paul-based Bremer Bank decided it was time for a makeover. On Monday, Bremer unveiled a new logo and website in hopes of signaling its customer-centric vision.
“Banking is in a period of considerable transformation as digital capabilities advance and customer expectations change,” says Jeanne Crain, Bremer Bank’s president. “With a refreshed logo and revitalized website, Bremer Bank is signaling a step to the forefront of this emerging generation of banking while we double down on investing in new and better ways to serve our customers.”
The new logo features a more casual font, with Bremer in all caps. Navy blue and a brighter blue replace the old black brand. Gone is the old image of an eagle; it’s been swapped for a bright blue line above the word Bremer.
The updated website features the same more modern and vibrant font as the logo and features a clear emphasis on visual stimulation. Bremer’s leaders say the website is tailored to key customer segments—specifically, business and agriculture customers who are Bremer’s key demographic across Minnesota, North Dakota, and Wisconsin.
St. Paul Mayor Melvin Carter attended an unveiling of the new logo on Monday and acknowledged the bank’s long history in the city—Bremer Bank was established in St. Paul in 1943 by Otto Bremer. The bank has become a highly regarded fixture in the region—just last year it placed third in the Twin Cities Business Best of Business Awards for banking.
An immigrant, Otto Bremer spent his lifetime investing in the surrounding communities through the Otto Bremer Trust, a nonprofit charity organization.
In honor of the Bremer Bank legacy, Carter declared the unveiling day “Bremer Bank Day.”
Mayor Melvin Carter presents a proclamation to Bremer president, Jeanne Crain, announcing May 6, 2019, as Bremer Bank Day in the City of Saint Paul. (Photo courtesy of Bremer Bank).
“For 75 years, Bremer Bank has been committed to helping the places we all call home to grow and prosper,” says Crain. “Now, we’re doing it with a new look, a sharpened focus and a transformed website that will enable us to serve our customers in new and better ways for another 75 years and beyond.”