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On Target

The New Gun Club That's On Target

On Target

Imagine a space of exposed brick and raw pine, leather sofas, grand fireplaces, and modern lighting. A friendly dog named Junior visits with everyone. In the background, there’s the muffled sound of gunfire.

Stock & Barrel Gun Club—the Twin Cities’ “guntry club”—just opened its second location in Eagan, following a wildly successful three years at its original Chanhassen location. Stock & Barrel is predominantly an indoor gun range and shop. Anyone can visit the store and take classes, but members get access to meeting and social spaces, private range lanes, a fully stocked dry bar, and more.

Though golf is a more traditional way to seal client relationships, shooting a high-powered weapon should be part of the sales repertoire, suggests executive general manager Mike Reilly. “If your clients golf like me, at the end of a game, they’re not in the ‘yes’ mood,” he says. Instead, take them to Stock & Barrel, Reilly says; not only is it quicker and fun, but it also leaves them feeling powerful.

There with a big client? Let Reilly know and “I’ll probably wander out on the range with [a] machine gun and say, ‘Hey, you guys want to try this out?’ ” Reilly says. “I’ll make sure they have fun. This is a place where you want to come to if you want to impress somebody.”

Stock & Barrel also prioritizes empowering women. A couple weeks after opening in Eagan, it hosted its first Ladies’ Night—taught by women, for women—with 74 attendees. By the time the location is fully up and running in autumn, there will be more than 50 classes a week between the two locations.

And while indoor gun ranges typically use rubber to catch the bullets and are filled with smoke, Stock & Barrel’s 25-yard range uses steel-back traps and a special filtration system that cycles out smoke in roughly 90 seconds.

—Tess Allen

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