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Basketball Pro Tony Parker Joins NorthRock’s Sports Division

Following his retirement from the NBA, the future hall-of-famer will help the financial management firm better serve athletes and creatives.

Basketball Pro Tony Parker Joins NorthRock’s Sports Division
Tony Parker. (Photo courtesy of NorthRock)

Minneapolis-based financial advising firm NorthRock Partners has hired Tony Parker as president of its Sports, Artists and Entertainment division.

Parker will work alongside an experienced advisory team that specializes in working with professional athletes and creatives. In the new role, he’ll lead the effort to develop long-term, comprehensive strategies for the division’s customers.

He takes on this new role just a couple weeks after officially announcing his retirement from the National Basketball Association (NBA).

During Parker’s 18-year career, he earned four NBA championship titles, six All-Star selections, and designation as the NBA Finals MVP in 2007. Most recently a player for the Charlotte Hornets, Parker is expected to be inducted to the NBA Hall of Fame.

"For all of my successes on the court the past two decades, I am equally proud of the planning and preparation that made it possible for me to safely retire from basketball on my own terms," Parker said in a statement. "As I begin a new chapter, I look forward to leading a different kind of team at NorthRock … and [to helping] exceptional people live exceptional lives."

The NorthRock Sports, Artists and Entertainment division offers financial planning services for professional athletes and entertainers.

Rob Nelson, CEO and founding partner of NorthRock, said teaming up with Parker will help reimagine the division’s resources, as he can offer first-hand insight into the needs of clients.

"I have had the good fortune of counseling many professional athletes over the years, and Tony is by far one of the most adequately prepared for retirement,” said Nelson, in a statement. “His insights, judgment and passion for serving others will immediately elevate our firm to new heights."

NorthRock oversees $1.5 billion in total assets across all its clients worldwide.

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