Target prides itself on developing new brands and products—a number of which eventually land in stores—through business accelerators and outreach efforts. At the close of January, the Minneapolis-based retailer is kicking off its third annual accelerator program Target Takeoff with a new cohort of beauty and self-care product makers.
The ten companies were selected through a worldwide search. With Target having focused the Takeoff program on beauty products last year, and expanded the scope of emerging beauty categories this year, their offerings range from all-natural skincare to wellness remedies, to beauty supplements, and more.
Through Target Takeoff, which launched at Target’s headquarters this week, the startups will receive mentoring and workshop experiences to ultimately refine their pitches and products. The accelerator will culminate in Minneapolis on February 28 for a product showcase.
Previous Target Takeoff participants have found their way onto Target’s shelves. Such was the case for skincare brand Oars + Alps, which will have its products hit Target shelves in February.
The ten new businesses in this year’s program are:
Black Chicken Remedies
Everyday for Every Body