Nearly three years after opening a CycleBar studio in Minneapolis, owners Zach Pettus and Jean Nitchals have unveiled plans for a new location at Ridgedale Center.
The new indoor cycling studio is slated to open by late September, Pettus says.
The owners – a husband-and-wife duo – chose Ridgedale for their new location to meet increased demand in the western suburbs, Pettus says. At the existing Uptown studio, the two regularly see folks drive in from Plymouth, Eden Prairie, and other suburbs.
“We’ve been looking at the area for a long time,” Pettus says. “We wanted to figure out a way to reach more people.”
The Ridgedale studio is the third CycleBar location in the Twin Cities. (In addition to the Uptown Minneapolis studio, there’s another location in Woodbury, though it’s operated by a different franchisee.)
The Irvine, California-based CycleBar brand is a national chain with nearly 200 locations across the country. That makes it roughly double the size of SoulCycle, its nearest competitor, according to Pettus. CycleBar touts a “multi-sensory” experience in its studios: Participants work out in a “theater” with music and colorful lighting.
The CycleBar studio at Ridgedale will be sandwiched between Nordstrom and The Cheesecake Factory. The new location will operate from newly redeveloped space with outdoor access, Pettus says.
Ridgedale officials say the CycleBar studio will be the first fitness tenant in the mall.
The changing face of suburban retail has been long documented. Across the country, malls continue to seek out new ways to attract customers amid slumping retail. Earlier this spring, for example, Southdale Center owner Simon Property Group reached an agreement to move a library branch into its mall.
Still, at Ridgedale, CycleBar is moving into a territory already crowded with fitness centers. There’s a YMCA nearby, along with a Tigerfit workout facility.
But Pettus believes CycleBar differentiates itself from other fitness centers in a few ways. For one, CycleBar studios tend to be more focused on community, he says. Pettus notes that he and his wife are among CycleBar’s top performers in the company’s “CycleGives” program, which raises money for local charities.
Since the Uptown Minneapolis location opened two-and-a-half years ago, Pettus and Nitchals have raised more than $350,000 through the program.
The couple raises money for the program through weekend workout sessions, Pettus says.
Meanwhile, Pettus says he’s still waiting for a few pending permits with the city of Minnetonka for his new studio. As for other new locations? Pettus says he’s now in discussions with a few other landlords, though he declined to share other specifics.