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Nice Ride Minnesota’s New Leadership Ushers in Cheaper Bike Rides, Dockless System

With New York-based Motivate taking the reins of the Minneapolis bike share nonprofit, the bike fleet is set to expand, boost affordability, accessibility and convenience.

Nice Ride Minnesota’s New Leadership Ushers in Cheaper Bike Rides, Dockless System
Bikeshare nonprofit Nice Ride Minnesota recently wrapped up a remodel prompted by Motivate, a Brooklyn, New York-based bikeshare industry leader, which took over the local company’s operations on July 2.
 
In tandem with the headquarters makeover, Motivate gave Minnesotans a dose of good news: it will be reducing single-ride prices and usage fees. It also announced a fleet expansion and that it would be transitioning to a dockless model.
 
“At Motivate, we’re committed to making cities more accessible, healthier and sustainable, and we’re thrilled to align with Nice Ride Minnesota as they begin this new chapter,” said Jay Walder, president and CEO of Motivate, in prepared remarks.
 
Nice Ride single rides when purchased at a kiosk will change from $3 to $2, and will only be $1 if purchased through the Nice Ride Bike Share app. Usage fees, meanwhile, will be lowered to $2 per half hour.
 
The Minneapolis-based nonprofit will gain 1,500 new bikes for its fleet, starting later this summer. The dockless system will be implemented thanks to mobile-friendly bikes with GPS technology, and a collaboration between Nice Ride Minnesota, the City of Minneapolis, the University of Minnesota, Minneapolis parks and urban planning leaders. Collectively, they will create 500 virtual parking zones for the bikes.
 
The intent of these changes is to provide users with more flexibility, and to increase access for a wider variety of people within the cities.
 
“We are thrilled to have chosen Motivate as our partner to propel Nice Ride Minnesota into the next generation of bike share systems,” said Bill Dossett, executive director of Nice Ride Minnesota. “I am excited to work with a team that is passionate about what Nice Ride Minnesota means to the local community.”
 
The team-up with Motivate will also enable Nice Ride – which was founded in 2010, and has been shifting gears regularly over the years – to better incorporate electric bikes and a winter bike program.
 
Nice Ride’s core sponsor, Blue Cross Blue Shield Minnesota, is supporting the expansion of the bike share company.
 
Nice Ride sought the partnership with Motivate and, per a statement from Nice Ride’s board of directors, the arrangement “has aspects of a transfer of assets and a subcontract.”
 
Nice Ride employees will be working for Motivate Minnesota, while the bike share service will retain the Nice Ride name, though name and other changes will be considered in the future.
 
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