Twin Cities Business Names Allison Kaplan Editor-in-Chief

Twin Cities Business Names Allison Kaplan Editor-in-Chief

Allison Kaplan enters her new role April 9, 2018, replacing Dale Kurschner.
Twin Cities Business, Minnesota’s leading provider of business news, insight, and analysis, is pleased to announce Allison Kaplan as its Editor-in-Chief, effective April 9, 2018. Kaplan, a Minnesota-native, brings more than 20 years of journalism experience to her new role, including tenure at two of the Twin Cities’ most reputable news organizations including Mpls. St.Paul Magazine and Pioneer Press.
 
As the first female Editor-in-Chief, Kaplan succeeds Dale Kurschner and will work to reach the next generation of entrepreneurs and leaders while maintaining the current readership of the magazine. In an effort to remain on the cutting-edge of how readers consume news, Kaplan’s priorities include implementing plans to increase online traffic and social media engagement and further develop the TCB e-newsletters.
 
“Allison’s impressive experience and integrity as both a journalist and an entrepreneur are a perfect match for the transformative vision we have for Twin Cities Business,” says Gary Johnson, president of MSP Communications, which owns Twin Cities Business.
 
Kaplan’s direction for Twin Cities Business will pay homage to established Minnesota businesses while shining a spotlight on what some might have previously considered unconventional businessmen and businesswomen working in their home office, co-working space and beyond.
 
“Just as we promised 25 years ago, Twin Cities Business will continue to be THE multi-channel showcase for unique, well-reported stories, and news as-it-happens,” Johnson says. “The Minnesota business community can absolutely count on Allison to stay connected, find the great stories, provide a forum for influencers to share their knowledge and be an advocate for one of the most vibrant states in the country to do business.”
 
“With an instinct for storytelling and her experience in digital media, Kaplan plans to give Twin Cities Business readers a fresh look at innovators, disruptors, and thought leaders in the Twin Cities,” says MSP Communications Senior Vice President of Owned Media Jayne Haugen Olson. “Our team, led by Allison, is extremely excited for the marketplace to see what will develop with her leadership.”
 
"I am eager to have Allison lead our editorial team," says Twin Cities Business Publisher Shelly Elmore. "Her professionalism in journalism and knowledge of business will elevate the quality of our magazine, website, e-newsletters and events. I am excited about the energy she will bring to the TCB brand."

Minnesota-owned and operated since 1993, Twin Cities Business magazine is on the verge of celebrating its 25th Anniversary this fall with a special September 2018 edition that will celebrate the history of local business—but also look forward at today’s innovators. Twin Cities Business will continue to lead the charge for local leaders looking to connect, network and engage in honest conversations across industries.
 
 
About Twin Cities Business
Twin Cities Business is Minnesota's leading provider of business news, insight, and analysis through daily online news stories, e-newsletters, a monthly print magazine and live events. Along with our readers, we get to know the personalities of our region’s most influential leaders, exploring the “how” behind their success, strategies, and solutions. For more, following along on Facebook, Twitter and YouTube.

 

Letter from the Editor

By Allison Kaplan


Long before I developed a reputation for telling people where to shop, I landed my first job on a newspaper metro desk in suburban Chicago, to a beat called Time and Pocketbooks. I was young and eager and frankly, perplexed: After all, who says “pocketbooks?” The other beats were straightforward: City Hall, education, courts. How would I explain Time and Pocketbooks to sources? And who were my sources? But I quickly realized everyone was a source because the stories were everywhere and anywhere that people spend their time and money. It was my job to identify the how and ask why. That “why” approach, with an eye toward analysis and deeper understanding, is what drew me to Twin Cities Business, and to my new role as editor in chief.
 
TCB is already a must-read for the C-suite and local business leaders—I plan to broaden our reach to executives on the rise. As well as the product developers, risk-takers, and entrepreneurs who are working away today from office cubes, warehouse lofts, research labs, (maybe even their garage or basement) to bring us the next big idea tomorrow. As fast as the world is moving, I believe there’s a hunger for mentorship, and value, too, in helping leaders understand the mindset of the next generation. We want to encourage new ways of thinking about business challenges and growth. We need to look at business holistically—not just the bottom line, but its impact on our lives, and our community. So much creativity is happening across industries today, from marketing and technology to health care and manufacturing. I want to tap into our innovators, to share their discoveries and success stories.
 
I’ve had the benefit of working right down the hall from TCB during my eight years with sister publication Mpls.St.Paul, so I know how lucky I am to be joining the most talented team of business reporters in town. Compelling stories are TCB’s mainstay. Finding new ways to deliver that content, and new ways to engage with the local business community is our big opportunity. Expect more real-time business news from tcbmag.com and an expanded presence across social channels as we go where the readers are, and where business is heading.
 
I look forward to diving in!
 
(And you can be sure I’ll continue to carry my reporter’s notepad in a stylish pocketbook).