Long before I developed a reputation for telling people where to shop, I landed my first job on a newspaper metro desk in suburban Chicago, to a beat called Time and Pocketbooks. I was young and eager and frankly, perplexed: After all, who says “pocketbooks?” The other beats were straightforward: City Hall, education, courts. How would I explain Time and Pocketbooks to sources? And who were my sources? But I quickly realized everyone was a source because the stories were everywhere and anywhere that people spend their time and money. It was my job to identify the how and ask why. That “why” approach, with an eye toward analysis and deeper understanding, is what drew me to Twin Cities Business, and to my new role as editor in chief.
TCB is already a must-read for the C-suite and local business leaders—I plan to broaden our reach to executives on the rise. As well as the product developers, risk-takers, and entrepreneurs who are working away today from office cubes, warehouse lofts, research labs, (maybe even their garage or basement) to bring us the next big idea tomorrow. As fast as the world is moving, I believe there’s a hunger for mentorship, and value, too, in helping leaders understand the mindset of the next generation. We want to encourage new ways of thinking about business challenges and growth. We need to look at business holistically—not just the bottom line, but its impact on our lives, and our community. So much creativity is happening across industries today, from marketing and technology to health care and manufacturing. I want to tap into our innovators, to share their discoveries and success stories.
I’ve had the benefit of working right down the hall from TCB during my eight years with sister publication Mpls.St.Paul, so I know how lucky I am to be joining the most talented team of business reporters in town. Compelling stories are TCB’s mainstay. Finding new ways to deliver that content, and new ways to engage with the local business community is our big opportunity. Expect more real-time business news from tcbmag.com and an expanded presence across social channels as we go where the readers are, and where business is heading.
I look forward to diving in!
(And you can be sure I’ll continue to carry my reporter’s notepad in a stylish pocketbook).