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Chuck & Don’s Breaks Into E-Commerce Market With Acquisition Of Fetch

Chuck & Don’s Breaks Into E-Commerce Market With Acquisition Of Fetch

The pet supplies retailer will now have the ability to better compete with Petco, PetSmart and Amazon, all of which offer online ordering and home delivery.


One of Minnesota’s fastest-growing pet supply stores, Chuck & Don’s, is expanding beyond brick-and-mortar to e-commerce with its acquisition of Fetch, a digital pet supplies retailer and home delivery company based in Minneapolis.
 
Mahtomedi-based Chuck & Don’s—which opened its first store in Edina in 1990 and now operates 36 locations in Minnesota, Wisconsin and Colorado—said Wednesday that customers would immediately have the option to buy pet food, toys and other items from the ‘Fetch’ tab on its website. The service, however, is not yet available in Colorado. The company said it expects to expand the option to the state in mid-2017.
 
The purchase positions Chuck & Don’s to better compete with national pet supply retailers like Petco, PetSmart and Amazon that currently offer online ordering and home delivery.
 
While the move will better position the company to compete with e-commerce competitors, chief financial officer Tom Murphy said the main intent was simply to augment their current customer experience.
 
Chuck & Don’s online ordering system matches that of Petco, PetSmart and Amazon where orders over $49 will receive free shipping. Orders through Chuck & Don’s that are under that amount, however, will pay a $5.50 shipping fee.
 
Murphy told the Star Tribune that Fetch, which was founded in 2006, had about 2,000 active customers in the Twin Cities and annual revenue of approximately $400,000 last year.
 
“When we were looking to sell, we wanted to find the best company possible to continue our mission and legacy,” Jay Cowan, founder of Fetch, said in a statement. “We’re confident that our customers and their pets will continue to experience the highest quality care with Chuck & Dons.”