Sportradar Strengthens Ties To AP Through Content Sharing Deal

The Minneapolis arm of the global sports data company will now be able to use Associated Press premium content in the products it sells to clients.

Sportradar Strengthens Ties To AP Through Content Sharing Deal
Just months after it first forged a partnership with the Associated Press, Sportradar said Monday that was doubling down with a content-sharing deal.
Sportradar, a sports data distributor with U.S. operations in Minneapolis, will have access AP-produced items, such as breaking news stories, action photos, player headshots and game recaps that it can bundle into its own data feeds.
The deal will help them serve more content to clients that often ask for news and photos to complement Sportradar’s live scores, spokesman Nick Stamm said.
Sportradar currently serves more than 350 clients, including Fortune 500 companies and news and sports outlets. The AP is one of Sportradar’s largest clients, as the content it produces serves 1,400 daily newspaper, television and radio broadcast customers.
AP products will also factor into the digital products provided by Sportradar. Player data displayed using Sportradar’s NFL widgets offering, as an example, will pair with player headshots taken by the AP.
“We believe this makes us an even more attractive partner for any digital media company,” Stamm said.
Ted Mendelsohn, the AP’s vice president for commercial and digital products, said the deal also provided value for the news agency as its premium sports products can reach a wider audience.
The deal signed between the two companies in June provided the AP with access to box scores, player statistics, standings, schedules and other data. While Stamm declined to disclose business terms for any of the deals, the June agreement is estimated in the hundreds of thousands.
The content sharing deal is expected to begin within the first few months of 2017. Content provided by the AP will include coverage of 23 sports worldwide, including major sports leagues like the NFL and NBA — both of which Sportradar holds exclusive partnerships with.
Of Sportradar’s approximately 100 U.S. employees, 85 are based in Minneapolis. The company also hires between 130 to 175 part-time data entry workers in the U.S., which is based on seasonal demand.
For more on how Sportradar’s U.S. arm rose from a fast-growing Minneapolis startup to one of the most in-demand sports data companies in the world, check out TCB’s October feature.
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